Is it really good enough?

Or do we tell ourselves that to manage the chaos?

Aug 17, 2024

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-5:03

Hello friends,

I’m on hour 28 of 35 that I will spend dragging my tired ass across this world. I had hoped to have this week’s Lady Parts done and dusted before I left, but per the usual, the universe had different plans for me.

After a lovely weekend in Kilifi on the coast of Kenya, I returned to Zawadisha HQ, opened up my computer, and found it unresponsive to any and all charging cables, outlets, control-alt-r-s-fuck-me-delete troubleshooting. When nothing worked I cobbled together our website redesign and launch of our 24/25 line of skis and snowboards on a borrowed PC (the horrors) and my phone (I am both younger and older from mastering this technological feat).

Getting the gang together: Our new 24/25 look and line shot by Jacinta Gordon, directed by Andrea Slusarski, and modeled by our Ambassadors Lisa Harper, Sammy Olsen, and Tania Awalegaonkar and yours truly.

The laptop fix would have to wait until I arrived in Nairobi and could pass it off to some guy named Nelson who had a space the size of a closet in Westlands, but he came highly recommended and I was desperate at this point, so I left my life with him and waited for the diagnosis. The next morning my laptop was fixed-ish and delivered to my house by a man on a motorbike who had it tucked in his jacket AS IT SHOULD BE because no one should be forced to leave their home and spend their valuable time at an Apple store under such duress.

Surprisingly, over the course of these three days, I didn’t cry once or throw anything or even yell. I don’t know if it’s because I’m evolved and so much better at managing my stress, or if it’s because I’m so beat down I don’t have many fucks left to give. Either way, I’m remarkably calm despite being so wildly behind in my work with a far-from-perfect website and still seven hours away from a shower. I’m embracing the chaos, which feels appropriate now that I’m back in the United States.

If there’s someone in your life who would enjoy Lady Parts, please share it with them :)

Finding myself utterly unable to produce at the level I believed I so desperately needed has made me think quite a bit about the pressure we place on ourselves to execute our version of perfection. It’s a highly subjective process, marred in comparisons and expectations, what ifs and shoulds. Rarely do we come from a place of what is right for our businesses or for us as business owners.

If I had not told you I struggled to finalize our website re-launch and it’s only at 60%, would you have known? My fear is it’s glaringly obvious and I’m embarrassing myself. But perhaps when I was forced to settle with my version of good enough, it actually was. I didn’t really have another option, so the latter is certainly a preferable scenario when it comes to managing the chaos out of your control.

I’d love to hear your thoughts in the comments on good enough versus perfection, how you manage disappointment when you don’t deliver, and how this discussion can contribute to an anti-capitalist approach to business.

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The work is still there and now that I have a functioning computer, I’ll be able to get to it over the next week—add new apparel, build out the marketplace, put the bells and whistles on the Lil’ Honey Yum Yum Baby Cakes Nasty Snack. But now, the jet lag is forcing me to wrap this up before I start slurring the written word.

Jen Gurecki, she/her, CEO of Coalition Snow

PS: If you’d like to hear more about my latest trip to Kenya and what you can expect from our cycling trips next year, join me on August 28th for a little presentation I’m putting together. Get the details here.

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👀 Following closely: The developments with Olympic Gold medalist Imane Khelif who has now filed official complaints with the French government after being the target of anti-trans, sexist, and misogynist attacks online.

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I’d love to hear from you in the comments! This is the place where you can share your thoughts, ask questions, and be a part of this incredible community. For most posts, you’ll need to be a paid subscriber to join in on the fun. But not this week. I’d love to hear your thoughts on the recording and or anything else that’s on your mind.

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