Introducing the Lady Parts podcast!

Honest convos with incredible women in the outdoor industry about shit that matters

Hello friends,

With the end of ski season, I’ve had a bit more time to dedicate to creative projects, and today I’m sharing one of them with you: A new podcast that you’ll only find here in Lady Parts! In my new podcast you won’t find scripted questions or LinkedIn bio regurgitation, just honest conversations with incredible women in the outdoor industry about the shit that matters.

For my first guest, I invited Mallory from Youer because frankly, I love talking to her, and I figured you might too. Mallory's been building her American-made apparel brand for 13 years, starting with a $100 sewing machine in her parents' basement. She's built her own factory and has dealt with production disasters that would make most people call it quits, and yet she’s kept it all going.

—> Watch with captions and get the transcript here.

What’s inside this first episode of the Lady Parts podcast?

The Accidental Journey: Mallory started Youer in her twenties with zero business plan, just a sewing machine and the ability to figure things out. Thirteen years later, she describes it as a "really weird accidental journey" where the brand and her identity have become completely intertwined.

Manufacturing Horror Stories: Miniature leggings that would fit toddlers due to file conversion errors. Hoodies with backwards hoods and different length arms. Factories losing fabric and taking zero accountability.

The Racism in Manufacturing Narratives: You can’t manufacture and not talk about tariffs, which led us to to discuss how so much of the "China makes shit products" narrative is rooted in racism and American exceptionalism.

The Burnout Reality: Early 2025 was brutal. Mallory wanted to quit daily, but she kept asking herself: "What the hell else would I do?" But a solo road trip to Seattle for a photo shoot and pop-up event reminded Mallory of her community.

Redefining Success: Success in business is often focused on revenue goals, but for Mallory, it means having time for life. What’s the point of building a business that helps people get outside when you’re working 12 hours a day, seven days a week? Success now looks like being home by 6 PM, cooking dinner, reading books, knitting sweaters, and playing outside.

Whether you're running your own business or just trying to figure out what success actually means, this conversation is for you. Sometimes the most valuable thing isn't advice, it's knowing you're not alone in the beautiful and occasionally terrifying disaster of building something that matters.

Go follow Mallory at @shopyouer on Instagram to check out all of her cute outfits and tariff education content. And if you're ever in Missoula, visit their weird art-filled building at 826 Kern Street.

Next episode? No idea who it'll be, and we'll see what happens. That's how I’m doing things here—figuring it out as we go, just like everything else.

Thanks for listening, and I hope you like this new feature of Lady Parts!

Until next time…

Jen Gurecki, she/her, CEO of Coalition Snow

PS: Do you like to read non-fiction books, do you fall asleep on page four, do you need space for gentle accountability, do you not want to get on a Zoom once this summer? If you answered yes to any of these questions, you'll want to join me for my Summer Book Club (that I'm a bit nervous to start because I have no idea if anyone will show up, but here we go...). Get all of the details here.

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Who should be my next guest for the podcast? When was a time you almost threw in the towel? What helps bring you back from the edge?

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Do you have an event, workshop, product, or service you’d like to share with our 20K+ readers? Get the details and submit your classified here.

🏔️ ⚕️ High Range Health: Acupuncture for Adventurers! Chelsea's acupuncture practice includes pain management, mental health support, digestive struggles, pelvic floor care, and facial rejuvenation. Supporting the community through TCM is an honor. Yay acupuncture! Located in Golden, CO. ➡️ Learn more and get back to feeling like your best self.

🏄‍♀️ 🎿 Nation Botanics: Skincare has become overwhelming, and there aren’t really any skincare products designed for surf or slope skin—AKA faces exposed to the harshest elements—beyond sunscreen! As a surfer and skier/boarder herself, Mercedes wanted a super easy, restorative, travel-friendly, and plant-powered skincare duo that’d work, no matter what she was doing outside. ➡️ Use the code COALITIONSNOW for 30% off.

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🌄 Hands off our land! Our public lands are up for sale to generate revenue for the Republicans’ reconciliation bill. Send an email to Congress that you oppose public land sales through this link, and get all the names and phone numbers to call here.

👭🏽 Rolling back decades of progress. A new analysis by the Center for American Progress shows DOGE has cut at least $3 billion in grants for research, education, and other programs that help women and girls—especially women of color.

💪 Yes we can? Democratic lawmakers are demanding Labor Secretary Lori Chavez-DeRemer preserve the Women’s Bureau following recent reporting from Mother Jones that the Trump administration is seeking to eliminate the 105-year-old, congressionally mandated office charged with supporting women in the workforce.

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🚵 Benin makes history as first women's African national team to compete in major road race on US soil at Maryland Cycling Classic.

✊🏿 The mayor of Tulsa, Oklahoma, on Sunday announced more than a $100 million trust aimed at repairing and addressing the systemic impacts of the 1921 massacre that targeted African American homes and businesses.

🏳️‍🌈 Pride 2025: How America is celebrating queerness during one of the most challenging years on record.

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Thanks for reading! All typos are intentional to make sure you’re paying attention.

Did you know? Coalition is so much more than a ski and snowboard brand. We are a team of creatives and dreamers who love to get our hands dirty.

If you love what we put into this world and want to infuse the same energy, joy, and je ne sais quoi into your business, consider working with us as a sponsor or collaborator on your newsletter, creative content, or event. DM us for details.

Other places to find us:

Website: www.coalitionsnow.com

IG: @coalitionsnow