Whether you're running your own business or just trying to figure out what success actually means, this conversation is for you. Sometimes the most valuable thing isn't advice, it's knowing you're not alone in the beautiful and occasionally terrifying disaster of building something that matters.
What’s inside this first episode of the Lady Parts podcast?
The Accidental Journey: Mallory started Youer in her twenties with zero business plan, just a sewing machine and the ability to figure things out. Thirteen years later, she describes it as a "really weird accidental journey" where the brand and her identity have become completely intertwined.
Manufacturing Horror Stories: Miniature leggings that would fit toddlers due to file conversion errors. Hoodies with backwards hoods and different length arms. Factories losing fabric and taking zero accountability.
The Racism in Manufacturing Narratives: You can’t manufacture and not talk about tariffs, which led us to to discuss how so much of the "China makes shit products" narrative is rooted in racism and American exceptionalism.
The Burnout Reality: Early 2025 was brutal. Mallory wanted to quit daily, but she kept asking herself: "What the hell else would I do?" But a solo road trip to Seattle for a photo shoot and pop-up event reminded Mallory of her community.
Redefining Success: Success in business is often focused on revenue goals, but for Mallory, it means having time for life. What’s the point of building a business that helps people get outside when you’re working 12 hours a day, seven days a week? Success now looks like being home by 6 PM, cooking dinner, reading books, knitting sweaters, and playing outside.
Go follow Mallory at @shopyouer on Instagram to check out all of her cute outfits and tariff education content. And if you're ever in Missoula, visit their weird art-filled building at 826 Kern Street.
Share this post